Data Collection - designed by researchers for researchers

Decipher's online survey services allow researchers access to an advanced suite of survey tools without having to invest in time or expense of an operational or technological infrastructure. Surveys and reporting tools can be completely stripped or re-branded to provide a seamless product experience between you, the supplier, and your end client. Decipher offers creative and dial testing for all media including television commercials, movie trailers, long form programs, print ads, websites, package and new product concepts.

  • You'll never have to adapt your methodology to conform to our technological capabilities. On the contrary, our technological capabilities allow us to adapt to you.
  • Designed by researchers specifically for the market research industry. Decipher's proprietary application makes it possible for us to accommodate surveys of any complexity. We’re also able to customize our data collection tool to accommodate any special technical needs for your projects.
  • Decipher’s data collection platform enables you to field studies with unprecedented speed and accuracy.
  • Surveys are customized to reflect your company's identity
  • Available to you at all times, the Client Portal stores surveys and data for all active and past projects
  • Surveys can be conducted through a variety of mediums to suit your study needs including the Internet, PDAs, Wearable Computers, LANs and WANs
  • Field Management is directly integrated so you can monitor incidence, quotas, dropout rates and click-throughs in real-time

Data Collection Methods

Whether working alone or teaming with other disciplinary experts, Decipher will offer the online data collection technique that best fits your end goal: basic programming & hosting, full screen, secure ad testing, online CATI, website pop-up surveys, website placements. Decipher can even build you your own panel.

Full Screen Secure Ad Testing

Decipher offers full motion ad testing over the Internet - in full screen and high definition format, with the highest quality video and audio technology allows. Requiring absolutely no installs by the user, our solution incorporates a unique video over IP technology that delivers full screen broadcast video.

To maximize respondent impact, Decipher's video distribution handles millions of simultaneous requests from all over the globe and enables instant playback to any PC or Mac, in any browser (including Mozilla!). There are no limitations and no installation requirements.

Unaffected by firewalls, anti-virus software or locked-down machines, Decipher's ad testing technology extends your reach into homes and workplaces where video advertisements simply couldn't penetrate before. Decipher's technology incorporates a streaming video solution with its propriety Digital Rights Management (DRM) security wrapper, a superior security technology endorsed by the Yankee Group. In addition, Decipher's ad testing technology increases compression efficiency by 30% compared to Windows Media Player 9. In other words, respondents see full screen content in noticeably less time.

Our full screen ad testing technology offers:

  • Ad testing on any computer via the Internet
  • Full screen, broadcast quality comparable to DVDs - for a respondent, looks and feels like he's watching television
  • Universally viewable videos and "just plays" - fast and simple
  • Secure global delivery capable of supporting hundreds of thousands of simultaneous users
  • Stand-alone playable videos that require no installation or any software upgrade

Email Campaign Management

Decipher's unique Email Campaign Management system allows for full control over client supplied email invitations and rapid deployment. Decipher manages opt-outs, filtered suppressions, auto-replies, bounce backs and reminder emails.

Collection Email

Online CATI

With Online CATI (Computer Assisted Telephone Interview), Decipher conducts telephone interviews using the same survey solution available for online surveys.

Results from the Online CATI can be viewed through the online Client Portals, allowing access to real-time results. Through partnerships with expert phone bank companies, Decipher offers a cost-effective alternative to traditional CATI-based fielding.

Collection Cati

Website Placement & Website Intercept (pop-up surveys)

Website placements allow you to invite respondents to participate in a survey by clicking on a link or banner ad anywhere on a website. Surveys can also be presented to respondents via a pop-up invitation upon entry to or exit from the website. Decipher's survey technology can be implemented seamlessly for any type of website centric survey.

Programming

Decipher's unique programming environment allows our quality assurance and programming teams to be intimate with your study objectives, enabling them to create a survey that matches any specification you define.

Designed by researchers specifically for the market research industry, Decipher's online survey technology delivers:

  • Flexibility and full customization - you will never have to alter your methodology to conform to our survey capabilities
  • Company branding consistency - with full control over the look and feel of the survey, Decipher can seamlessly incorporate your brand identity or to conduct your survey anonymously
  • Powerful, secure server systems support our technology - with a greater than 99% uptime, Decipher's technology works to collect your data reliably, contributing to excellent response rates, while utilizing the highest levels of security

Sample

The first in the industry to utilize custom-blended online sampling methods, Decipher offers our clients a more representative online sample.

To enhance targeting capabilities and increase project sampling diversity, Decipher blends together a variety of online research panels and broad-based community sites both domestically and internationally. Every sample partner is rigorously screened and pre-tested and adheres to a strict double opt-in recruiting process. Decipher alleviates the stress attributed to sample acquisition by efficiently managing sample for our research studies such that each client enjoys a seamless and exceptional project experience.

In addition to our extensive experience designing and managing Internet samples, Decipher also offers expertise in survey fielding, coding and data cleaning, as well as sample weighting and variance estimation.

With access to over 30 million respondents globally, Decipher offers comprehensive Internet sampling solutions in over 40 countries.

targeted sampling capabilities


  • Parents
  • Kids 6-12
  • Teens
  • Elderly
  • Gaming Enthusiasts
  • Moviegoers
  • DVD Purchasing Habits
  • B2B (Travelers, IT Professionals, Medical)
  • Technophiles
  • Ailment Sufferers
  • Automotive Enthusiasts
  • Ethnic Samples (with a focus on AA & Hispanic samples)
  • International Samples (Consumer & B2B)

Decipher understands the inherent importance of sample quality and its effect on data quality. Priding itself on its ability to collect quality data, Decipher utilizes existing relationships with only the most reputable sample providers and passes on the savings to the client.

An active member of AMA, CASRO, ESOMAR and MRA, Decipher adheres to industry and government research guidelines and complies with all relevant local, regional, and national laws regarding privacy, data protection and conducting research with children.

Quality Assurance

Quality Assurance is a vital component of our services. Decipher's goal is to get it right the first time, saving you the time and energy. Below are some of the measures we take to ensure that less of your time is spent in the review process.

After programming, we conduct a thorough review of the survey - checking logic, design and instruction consistency, spelling, grammar, and specifications outlined in the client requirements document.

Decipher utilizes a Survey Stress Test (SST) to provide test data, allowing Decipher's Quality Assurance Analysts to verify the programming and check for correct distribution to quota groups that you may have specified.

Prior to launching an email campaign, we send a test email to a seed list that includes you and Decipher's internal staff. This allows for easy confirmation of links, copy and email format.

Once your survey is in field, we closely monitor dropout rates and support requests to identify any potential issues early in the response period.